In 2022, we worked with Whanganui & Partners on a campaign to tell New Zealand that Whanganui is Open For Discovery. We created a visual campaign highlighting some of the beautiful scenery Whanganui had to offer.
In this campaign, I was responsible for the art direction. I worked on three different concepts before settling on a direction that focused on the beautiful imagery we were able to capture.
Regarding deliverables for this campaign, as a team, we went to Whanganui where I was one of two photographers. We captured many photos that we ended up using across two other campaigns.
I then created all the assets for the campaign rollout. This included
street posters, bus backs, bus shelters, billboards and social media placements.
