In 2023, we created a campaign with Neat Meat for their sub-brand, Harmony. Focusing on the idea that not all sausages in New Zealand are made from NZ meat and that you don’t really know what it is in your sausage. So we created the Banger Sausage, a sausage within a pack that measured 1 million on the Scoville scale.
We filmed well-known personalities eating the sausage while playing a trivia game. From this footage, I edited and created social media content to promote the campaign.
While our Creative Director set the art direction, I produced all the designs and assets for all placements. These included the edited footage with end frames and, the design of static and motion graphics for social placements.
All these assets that we produced, pointed to a website I built with webflow where users could watch the full videos of people eating and reacting to the Banger Sausage then learn about what is in New Zealand sausages.
