GlobalHQ is New Zealand's leading specialist provider of agri information in print and online. GlobalHQ delivers independent and authoritative information to a broad demographic - from on-the-ground farmers to boardroom execs of major agri-businesses both onshore and offshore.
GlobalHQ is a strong believer in 'thinking global, acting local'.
The GlobalHQ Pin logo embodies this thinking. It represents the location pin you will find on a map or GPS app. It was important while creating this brand that I kept in mind that GlobalHQ, while very ingrained in the New Zealand rural scene, it is open to any idea that comes across the desk. Therefore, I couldn't keep this brand pigeonholed in agriculture.
It is a flexible brand and can be scaled to suit any projects or products the GlobalHQ team would like to take to market.